Dillard's could have the same impact if it simply ran an ad that said, "Dillard's. We're a department store and we sell stuff" as it does with this sad sack selection.
If you are morally opposed to advertising (and aren't we all, just a little?) and its calculated ability to make you crave things you don't need, then you must applaud Dillard's. I feel no pangs of deprivation when I look at this ad. Mostly, I think, "Hey, I have nicer stuff than that."
Perhaps Dillard's is positioning itself as shopping for the non-aspirational. Perhaps in solidarity with that anti-consumerist message, I should now shop only Dillard's. But I already have a hoodie and jeans.
I actually have a friend who shops the Dillard's sales racks frequently and always comes up with cute stuff. But I'm just fascinated, and bumfuzzled, by their marketing plan.
3 comments:
Oh those shoes. And those tight-around-the-thigh pants. All truly terrible.
But I hope they keep it up because your fascination with their ad campaign amuses me. And, really, the only thing that matters is that, in the end, I'm amused.
All I really want in life is to amuse you.
I'm glad your priorities are in order.
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