Saturday, December 13, 2008

random holiday research

Here’s a bit of holiday-related neuroscience research, about the importance the smells of the holidays are to our ability to makes sense of the holiday experience.

“If, for instance, you walk into a room with a nice, fresh evergreen tree and there is no odor to it, or the odor is not what you expect, that experience will not make as much sense to you.

“You might not be able to put your finger on what’s wrong, but you would know that something about this scene wasn’t quite right,” he says. “There is a whole constellation of stimuli that are part of our sensory world, especially at the holiday season. We put those things together in context automatically.”

Fair enough. We have a little fake tree, but Tom is out right now looking for fresh garland to hang in the living room so we have the scent of evergreen in the house. The holidays aren’t right without it, although it is kind of a stretch to link the holiday with this very general research.

But then Dr. Lorig goes on to say:

“…we are actually trained to ignore odors in most settings. 'You can be in a room that is full of books and computers and telephones and all these things that emit odors, but you probably don’t notice,' he says. 'Despite the fact that the air around us is full of molecules that we can smell, most of the time we don’t. We tend to smell only those things when specifically ‘looking’ for a smell or when something isn’t quite right.'”

I think we smell those things, don’t you? The minute he mentioned the smells of books and computers and telephones, I knew what they smelled like. If someone says “office” to you, doesn’t your mind invent a distinctive smell of plastic, paper, carpet fiber, cubicles, toner, electronics and people? We must be noticing on some level. Maybe, just like the smell of evergreen and vanilla makes us feel festive, like lavender and eucalyptus relax us and tomato soup and sour milk make us nostalgic, the smell of office makes us feel efficient. Or perhaps bored.

That is all. Here’s a random cartoon for you. Made me laugh. Your mileage may vary.

Digg my article

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